Be Happy. Play tennis.

Agency: DDB New York
Client: United States Tennis Association (USTA)
Campaign: “Tennis Makes You”
Chief Creative Officer: Matt Eastwood
Exec. Creative Director: Joe Cianciotto
Exec. Producer: Teri Altman
Creative Director Scott Cooney
Associate Creative Director: Carlos Wigle
Copywriter: Step Schultz
Art Director: Amanda Millwee
Art Director: Patrick Jones
Copywriter: Bobby Finger
Head of Production: Ed Zazzera
Management Supervisor: Ginny Levine
Production Company/Location: Community Films/CA
Director: Jared Hess
Director of Photography: Mattias Troelstrup
Prod. Co. Executive Producer: Lizzie Schwartz/Carl Swan
Producer @ Prod. Co. Lisa Shaw
VFX : MPC (Bee spot only)
Edit House/Location: Fluid/NY
Editor: John Piccolo (JP)
Producer @ Edit House: Laura Relovsky
Music: Butter

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.