This explains everything. Like how Björn Borg is still alive after being married to Loredana Bertè who looks like she could eat little blond tennis players for breakfast. Perhaps that was the attraction....

Agency: DDB New York Client: United States Tennis Association (USTA) Campaign: “Tennis Makes You” Chief Creative Officer: Matt Eastwood Exec. Creative Director: Joe Cianciotto Exec. Producer: Teri Altman Creative Director Scott Cooney Associate Creative Director: Carlos Wigle Copywriter: Step Schultz Art Director: Amanda Millwee Art Director: Patrick Jones Copywriter: Bobby Finger Head of Production: Ed Zazzera Management Supervisor: Ginny Levine Production Company/Location: Community Films/CA Director: Jared Hess Director of Photography: Mattias Troelstrup Prod. Co. Executive Producer: Lizzie Schwartz/Carl Swan Producer @ Prod. Co. Lisa Shaw VFX : MPC (Bee spot only) Edit House/Location: Fluid/NY Editor: John Piccolo (JP) Producer @ Edit House: Laura Relovsky Music: Butter

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.