Playing tennis makes you smarter. So much smarter you know the color is chartreuse before the question is even asked. I thought it was going to be nyanza or mindaro, I need to play more tennis. And buy pears.

Agency: DDB New York Client: United States Tennis Association (USTA) Campaign: “Tennis Makes You” Chief Creative Officer: Matt Eastwood Exec. Creative Director: Joe Cianciotto Exec. Producer: Teri Altman Creative Director Scott Cooney Associate Creative Director: Carlos Wigle Copywriter: Step Schultz Art Director: Amanda Millwee Art Director: Patrick Jones Copywriter: Bobby Finger Head of Production: Ed Zazzera Management Supervisor: Ginny Levine Production Company/Location: Community Films/CA Director: Jared Hess Director of Photography: Mattias Troelstrup Prod. Co. Executive Producer: Lizzie Schwartz/Carl Swan Producer @ Prod. Co. Lisa Shaw VFX : MPC (Bee spot only) Edit House/Location: Fluid/NY Editor: John Piccolo (JP) Producer @ Edit House: Laura Relovsky Music: Butter
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.