USTA - Smarter - (2014) :18 (USA)

Playing tennis makes you smarter. So much smarter you know the color is chartreuse before the question is even asked. I thought it was going to be nyanza or mindaro, I need to play more tennis. And buy pears.

Agency: DDB New York
Client: United States Tennis Association (USTA)
Campaign: “Tennis Makes You”
Chief Creative Officer: Matt Eastwood
Exec. Creative Director: Joe Cianciotto
Exec. Producer: Teri Altman
Creative Director Scott Cooney
Associate Creative Director: Carlos Wigle
Copywriter: Step Schultz
Art Director: Amanda Millwee
Art Director: Patrick Jones
Copywriter: Bobby Finger
Head of Production: Ed Zazzera
Management Supervisor: Ginny Levine
Production Company/Location: Community Films/CA
Director: Jared Hess
Director of Photography: Mattias Troelstrup
Prod. Co. Executive Producer: Lizzie Schwartz/Carl Swan
Producer @ Prod. Co. Lisa Shaw
VFX : MPC (Bee spot only)
Edit House/Location: Fluid/NY
Editor: John Piccolo (JP)
Producer @ Edit House: Laura Relovsky
Music: Butter

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