Ok, FORGET SKATEBOARDS, I take it all back. I don't wanna skateboard at all, I wanna do this new “Pompakour” thing with ladders. You know, because parkour just isn't dangerous enough. I wanna be hopping over buildings like I'm frickin' spidey-man and ...woah, I'd type more but the vertigo I got from watching this ad just made me fall off my chair.

Seriously though, these guys are professional stuntmen, they have safety-stuff rigged to them that is edited away in post, these sort of tricks should not be attempted at home by impressionable young kids who reckon green-sugar-goo with infused guarana is tasty. Clear?

.... moms will be calling to complain in 3...2..1

Frucor Beverages
V.co.nz
BBDO

Commercials: 
Country: 

Comments (9)

  • HowieSPM's picture
    HowieSPM

    Dunno. Using the ladders is kind of cheating isn't it? ;-)

    Jul 29, 2010
  • Dabitch's picture
    Dabitch

    Ha!

    Well, at risk of removing some of the "magic" seen in the ad, here's the stunt-men as they practice before the shoot, and in the end some clips of the shoot before the post removed their safety-stuff. I'm still impressed, because if I was bouncing off trampolines with a ladder, I'd get seriously hurt.

    Jul 30, 2010
  • HowieSPM's picture
    HowieSPM

    Thank you Åsk that was awesome! I strangely don't know any stunt people only a few circus performers and many fire dancers. All those years I lived in LA no stunt people.

    Jul 30, 2010
  • Dabitch's picture
    Dabitch

    Dude, I just fixed spelling in your comment. If you can't spell my name, please stick to db, dabs or Dabitch. #majorpeeve

    Jul 30, 2010
  • HowieSPM's picture
    HowieSPM

    Sorry its the limits of my keyboard!!!!!!!! No offense intended.

    Jul 30, 2010
  • HowieSPM's picture
    HowieSPM

    I thought this was the way they stormed Jericho back in Biblical times. That horn story with the walls falling was just a cover so other cities wouldn't know about future ladder attacks. (from wikipedia btw)

    Jul 30, 2010
  • Dabitch's picture
    Dabitch

    *bwahahaha!* That's a nice touch. Much better than this http://pomparkour.blogspot.com/ blogspot blog which seems to have been establisehd around the same time the pre-production meetings of the V ad began. ;)

    Jul 30, 2010

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.