This ad from BBH New York shows surface materials wasting away, even the toughest materials like steel and wood.

Advertising Agency: Bartle Bogle Hegarty, New York, USA Executive Creative Director: Kevin Roddy Creative Director: John Foster Art Director/Copywriter: Vladislav Ivangorodsky Copywriter: Nick Zafonte Head of TV: Bruce Wellington Senior Producer: Julian Katz Production Company: Park Pictures, Bicoastal Director/DP: Chris Sargent Executive Producers: Jackie Kelman Bisbee, Justin Pollack Line Producer: Chris Rouchard Editing Company: Lost Planet, New York, NY Editor: Hank Corwin Executive Producer: Betsy Beale Producer: Anne Vega Post Production Company: MassMarket, New York, NY Creative Director: Chris Staves Lead Flame Artist: Jamie Scott CG Lead / Technical Director: Dave Chontos Shoot Supervisor: Lesley Robson-Foster Producer: Wendy Garfinkle Colorist: Fergus McCall, The Mill, New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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