This ad from BBH New York shows surface materials wasting away, even the toughest materials like steel and wood.

Advertising Agency: Bartle Bogle Hegarty, New York, USA
Executive Creative Director: Kevin Roddy
Creative Director: John Foster
Art Director/Copywriter: Vladislav Ivangorodsky
Copywriter: Nick Zafonte
Head of TV: Bruce Wellington
Senior Producer: Julian Katz
Production Company: Park Pictures, Bicoastal
Director/DP: Chris Sargent
Executive Producers: Jackie Kelman Bisbee, Justin Pollack
Line Producer: Chris Rouchard
Editing Company: Lost Planet, New York, NY
Editor: Hank Corwin
Executive Producer: Betsy Beale
Producer: Anne Vega
Post Production Company: MassMarket, New York, NY
Creative Director: Chris Staves
Lead Flame Artist: Jamie Scott
CG Lead / Technical Director: Dave Chontos
Shoot Supervisor: Lesley Robson-Foster
Producer: Wendy Garfinkle
Colorist: Fergus McCall, The Mill, New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.