Edit July 29 for those who can«t view the ad - please see site: howdoyoulikeyourvegemite.com.au

Vegemite wants to know how you eat your vegemite. Are you a wormer, a streaker or a tiger striper? All non-aussies who say "eew, yuck, vegemite!?" need not apply. ;) actually, it«s pretty tasty. I'm a streaker.
Agency: JWT Melbourne

See also Vegemite - Concensus (how do you eat your Vegemite?) - (2008) :30 (Australia)

Richard Muntz, Executive Creative Director
Jason Ryan, Art Director
Keith Nicolas, Art Director
Scott Glennon, Copywriter
Pip Heming, Agency Producer
Director: Matt Kamen
Production Company: The Guild


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (13)

  • jaydeemms's picture

    I eat my vegemite with butter on toast and an egg on top :)

    Jul 24, 2008
  • purplesimon's picture

    I don't. I eat Cadbury's Creme Eggs. I wonder if there's a case for Badlanding this campaign?

    Jul 24, 2008
  • Dabitch's picture

    Of course! I'll stick to fonts now.

    Jul 24, 2008
  • juana's picture

    I'm boring i eat mine on crackers with cheese but my friend however eats hers with beetroot and cheese.

    Aug 02, 2008
  • RLDavies's picture

    I was thinking the same thing. Of course, Cadbury's has stopped the "how do you eat yours?" campaign, so the poor unemployed slogan needed to find a new job somewhere.

    Aug 03, 2008
  • Dabitch's picture

    "How do you eat yours" is classic for something (slightly odd) that you can eat - Reeses peanut butter cups ran that from the late seventies until, well at least the early nineties. Like Vegemite it has its fans and those who just really hate the stuff.

    Aug 04, 2008
  • Neaner's picture

    I wonder how many Vegemite fans are going to join adland just to comment on this thread. Any bets? Lets start a pool.

    Aug 04, 2008
  • Neo's picture

    They might be part of the campaign, can Dabitch check their IP numbers?

    Aug 04, 2008
  • snakes4me2's picture

    I eat my vegemite on toast and dip it in my coffee

    Aug 04, 2008
  • Dabitch's picture

    They're for real. Different IP#'s, legit (name.surname@) emails at australian networks rather than free-hosts (gmail, hotmail the likes) etc.

    Aug 04, 2008

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