VEJA magazine takes us down deep-- how deep? Really freaking deep, to show you what it's like when you go deep into a topic. In this case it's 5,000 meters. All to make the point that the deeper you go, the uglier it gets. I really like the analogy here, and fewer ones would work better. Not being familiar with the magazine I assume it's of the investigative journalism kind. If that's the case, with everything going on in Brazil right now, they have their work cut out for them, I think.

Advertiser: Editora Abril Title: Fishes Product: Revista VEJA General Creative Director:Luiz Sanches Executive Creative Director:Bruno Prosperi Creative Directors: Pernil,André Gola Copywriter: Rodrigo Resende Art Director: Renato Butori Production: Clan VFX Audio Producer: Cabaret RTVC: Vera Jacinto, Diego Villas Boas, Fernando Yamanaka Client Services: FernandaAntonelli, Ana Clara Grana, Beatriz Almonacid, Beatriz Sztamfater Planning: Cintia Gonçalves,Sergio Katz, Denis Camargo, Ana Beatriz Nunes Media: Cassiano Oliva,Thabata Hidalgo, Dener Lages Approval: Walter Longo, TiagoAfonso, Andrea Abelleira, Keila Arciprete