VEJA magazine takes us down deep-- how deep? Really freaking deep, to show you what it's like when you go deep into a topic. In this case it's 5,000 meters. All to make the point that the deeper you go, the uglier it gets. I really like the analogy here, and fewer ones would work better. Not being familiar with the magazine I assume it's of the investigative journalism kind. If that's the case, with everything going on in Brazil right now, they have their work cut out for them, I think.

Advertiser: Editora Abril Title: Fishes Product: Revista VEJA General Creative Director:Luiz Sanches Executive Creative Director:Bruno Prosperi Creative Directors: Pernil,André Gola Copywriter: Rodrigo Resende Art Director: Renato Butori Production: Clan VFX Audio Producer: Cabaret RTVC: Vera Jacinto, Diego Villas Boas, Fernando Yamanaka Client Services: FernandaAntonelli, Ana Clara Grana, Beatriz Almonacid, Beatriz Sztamfater Planning: Cintia Gonçalves,Sergio Katz, Denis Camargo, Ana Beatriz Nunes Media: Cassiano Oliva,Thabata Hidalgo, Dener Lages Approval: Walter Longo, TiagoAfonso, Andrea Abelleira, Keila Arciprete

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture

    Good analogy. Nice soundscape too.

    May 28, 2016

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