Wow, that bird is fast!

"Send Reinforcements" features an embattled colonial-era general making a desperate plea to his superiors for backup. He sends off his request via carrier pigeon, hoping that his note will arrive in time. The general has barely turned around when all of a sudden the pigeon is back, response in tow. The spot closes with the general's clever quip, "you're quite the carrier," a nod to Verizon's speedy new service.

Dearie me, it's a pun.

Client: Verizon Wireless, AOL StudioNow Title: "Send Reinforcements" Air date: February 2012 Creative Agency: Moxie Creative Director: Carlos Ricque Creative Director: Matt Whitfield Producer: Cathy Weber VFX Artist: Joel Roberts Revolution Pictures Executive Producer & Owner: Randy Brewer Director: TK McKamy Director of Photography: James King Editor: Brent McCorkle Acoustech Sound Design/Audio Mix: Gopal Swamy Co3 Colorist: Billy Gabor VFX: Brickyard VFX Lead VFX Artist: Patrick Poulatian Producer: Linda Jackson Executive Producer: Jeff Blodgett
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Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    That's the kind of beer commercial I love...I think we all love beer and I always remember the ones that give you a chuckle while you're thinking about which new one to try! Never ran into a Dad like that though!

    Mar 19, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.