DATUM magazine had an ad for a fictitious fur-coat brand in it, and once you 'swipe' to get to the next page, the image stays, but each swipe streaks blood across the screen.... The real sender of the ad is VGT (the association against animal factories)

Advertising Agency: Demner, Merlicek & Bergmann, Austria Creative Director: Franz Merlicek Art Director: Roman Steiner Copywriter: Arno Reisenbüchler Graphic Design: Stefan Öhner Account Management: Markus Dammelhart Digital Producer: Codewort publishing

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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