To teach the young and presumably cool kids that bullying is not, Del Campo Saatchi & Saatchi had them sing new lyrics to "I will survive", declaring that the nerds of today will be your boss tomorrow. This is a clip by Vh1 to air on Vh1, which isn't your usual sender of PSA's. Kids are hoisted up flagpoles, dunked in the school toilet and spanked with towels in the gym. It's a long way different from this "Friends" ad in Sweden, "Mean words", but then unlike "Friends" which teaches schoolkids how to end bullying, Vh1 isn't an anti-bullying org, they're a music channel.
So, funny story, told via music, and maybe just maybe it'll have someone who is a bully stop and think for a moment. Or maybe it's just a funny clip that dos nothing to end the cycle of bullying other than turn it into a song.

Ad Agency; Del Campo Saatchi & Saatchi, Argentina Executive Creative Directors: Maxi Itzkoff / Mariano Serkin Creative Directors: Juan Pablo Lufrano / Ariel Serkin /Dani Minaker / Sebastian Tarazaga Agency Producers: Andy Gulliman / Felipe Calviño / Adrian Aspani Account Director: Ana Bogni Production Company: Landia / Stink Director: Agustin Alberdi Executive Producers: Daniel Bergmann / Andy Fogwill / / Diego Robino Producer: Nell Jordan Director of Photography: Carlos Ritter Post house: Electric Theater Sound : Pure Sound Advertiser’s Supervisors: Sean Taylor / Nacho Gil
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Barbarossa's picture
    Barbarossa (not verified)

    So don't be a bully because the person you bully MIGHT be your boss one day. PROBLEM SOLVED! Once again, Advertising to the Rescue (facepalm).

    Apr 24, 2014

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