Viajes Galeón was launched via a twitpoker game, where players weren't stripped of their clothes, but their twitter followers. Egads! Oh look, my case study bingo card was almost filled in by this one alone.

Advertising Agency: Young & Rubicam, Bogota, Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Director: Julian Jaramillo, Tito Chamorro, Victor Osorio
Creative Director: Julian Nuñez, Ricardo Uribe
Art Director: Alejandro Narváez, Paola Avellaneda, Andrés Bolivar, Carlos Carrillo
Copywriter: Sebastián Sánchez, Ricardo Uribe, Julian Nuñez
Production company: Chilaut
Director: Miguel Vila


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.