Viajes Galeón was launched via a twitpoker game, where players weren't stripped of their clothes, but their twitter followers. Egads! Oh look, my case study bingo card was almost filled in by this one alone.

Advertising Agency: Young & Rubicam, Bogota, Colombia Chief Creative Officer: Mauricio Rocha Executive Creative Director: Julian Jaramillo, Tito Chamorro, Victor Osorio Creative Director: Julian Nuñez, Ricardo Uribe Art Director: Alejandro Narváez, Paola Avellaneda, Andrés Bolivar, Carlos Carrillo Copywriter: Sebastián Sánchez, Ricardo Uribe, Julian Nuñez Production company: Chilaut Director: Miguel Vila
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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