A good gin is fit for a queen—a great gin is named for one. Throughout history, there were none quite like Britain’s Queen Victoria. That’s partly what makes Victoria Gin, Canada’s first premium gin, so special: it’s named after one of the most unique matriarchs in history.
This spot for the spirited namesake brand, created by Toronto-based Entrinsic and directed by Christopher Wahl, raises a glass to Queen Victoria, recounting her reign with some truly unexpected (yet entirely true) facts: She ruled the British Empire at 18 while still living with her mum; she married her first cousin and had nine children; she was almost assassinated seven times. To top it all off, she also gave us Canadians a much welcome long weekend in May—yesterday was Victoria Day in Canada—and that’s worth celebrating in itself.
Wahl also shot the print campaign, which will launch later in 2014. Victoria Gin is handmade in small bathes with a gleaming copper pot still by Victoria Spirits, a family-owned distillery in Victoria, British Columbia, Canada.

Client: Victoria Spirits Brand: Victoria Gin Title: That's the Spirit Agency: Entrinsic Executive Creative Director: Anthony Wolch Copywriter: Kyle Carpenter Art Director: Christina Pinto Production Company: Revolver Films Director: Christopher Wahl Executive Producer: Richard Cureton Executive Producer: Luc Frappier Line Producer: Rory Halsall Director of Photography: Vinit Borrison Editorial: Rooster Post Editor: Drew Stevenson Music: BOOMBOX Executive Music Supervision: Roger Leavens Sound Design: Marcel Ramagano Casting: Shasta Lutz, Jigsaw Casting

Leave a comment

about the author

glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.