New York writes itself. But nobody edited this case study down to be SHORTER. STill, the idea produced some really cool looking pieces, and I would love to have one of them on my wall.

The Village Voice was looking for a way to capture the true voice of New Yorkers, and partnered with Leo Burnett New York City to launch "New York Types," a crowd-sourced campaign that took real quotes from New Yorkers and transformed them into print pieces, while collaborating with some of NYC's best letterpress artists.

Ad agency: Leo Burnett, New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.