When I wrote about the Love Story and said there was a multi-edit that aired in TV all winter, this is that multi edit. We see a lot of our different bobble-headed people ask themselves questions, like how they can make a difference in the world. This makes sense as it's selling the Vimla service, a phone network where you are a member and not a customer, where you and your votes do make a difference. Then it brings us to the end where Vimla also declare that they donate part of the profits to charity - answering the call to "can we consume without harming?" asked by one of the bobble-heads. In this context the 90s bobble-head look makes sense, these are the Vimla members. They're different. So different they're special snowflakes in a sea of snowflakes. I kind of wish there was a scene where everyone turned bobble-head as one bobble-head points to the others. Though that may be Body Snatchers territory. This was brought to you by the department : "I read into ads too much".

Short edits : Last Days oF Dancing and 15 second "make a difference".

Advertising Agency: Kärnhuset, Stockholm, Sweden Production Company: baconcph Director: Jakob Marky Executive Producers: Ylva Axell, Tobias Reiner Line Producer: Sarah Grey Production Manager: Henrik Bel Gaeid Director of Photography: Matt Chuang Editor: Olivier Bugge Coutté / Monofilm Online: Peter Marin Grade: Julien Alary / Bacon OSL Sound Editor: Martin Mighetto / Chimneygroup Stylist: Bahareh Ardakani, Angelica Tibblin Chen / Independent kostym Production Designers: Christer Jonsson, Emelie Ekenborn Masks created by: johnnolanstudio.com Music: Maja Francis – Last Days of Dancing - Universal Music Publishing
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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