When I wrote about the Love Story and said there was a multi-edit that aired in TV all winter, this is that multi edit. We see a lot of our different bobble-headed people ask themselves questions, like how they can make a difference in the world. This makes sense as it's selling the Vimla service, a phone network where you are a member and not a customer, where you and your votes do make a difference. Then it brings us to the end where Vimla also declare that they donate part of the profits to charity - answering the call to "can we consume without harming?" asked by one of the bobble-heads. In this context the 90s bobble-head look makes sense, these are the Vimla members. They're different. So different they're special snowflakes in a sea of snowflakes. I kind of wish there was a scene where everyone turned bobble-head as one bobble-head points to the others. Though that may be Body Snatchers territory. This was brought to you by the department : "I read into ads too much".

Short edits : Last Days oF Dancing and 15 second "make a difference".

Advertising Agency: Kärnhuset, Stockholm, Sweden
Production Company: baconcph
Director: Jakob Marky
Executive Producers: Ylva Axell, Tobias Reiner
Line Producer: Sarah Grey
Production Manager: Henrik Bel Gaeid
Director of Photography: Matt Chuang
Editor: Olivier Bugge Coutté / Monofilm
Online: Peter Marin
Grade: Julien Alary / Bacon OSL
Sound Editor: Martin Mighetto / Chimneygroup
Stylist: Bahareh Ardakani, Angelica Tibblin Chen / Independent kostym
Production Designers: Christer Jonsson, Emelie Ekenborn
Masks created by: johnnolanstudio.com
Music: Maja Francis – Last Days of Dancing - Universal Music Publishing

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.