Get off your ass! If you're feeling kind of bummed that you're not having all the fun, come on, get up get active. This quirky little musical number campaign also has a gif component - called "Gif Off Your Ass", naturally, where people can share their mood of the moment taken from the ad. My mood is breadsticks.
Executive Creative Director at Ogilvy & Mather Cape Town, Tseliso Rangaka, explains how the campaign came about to AdFlip:
“The client basically wanted us to motivate people to get active and lead a healthy active lifestyle – and do that in the Virgin tonality. It was in the context of starting a new year with New Year’s resolutions that get dropped off halfway through the year, sometimes earlier.”