The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.

The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.

CREDITS: Client: Virgin Atlantic Agency: Y&R, New York Executive Creative Directors - Scott Vitrone / Ian Reichenthal Group Creative Directors – Guillermo Vega / Icaro Doria Senior Copywriter – Brandon Henderson Senior Art Director - Dan Treichel Executive Director of Content Production - Lora Schulson / Nathy Aviram Senior Content Producer - Tennille Teague Executive Music Producer – Eric Johnson Director: Jim Jenkins Production Co: O Positive Films Exec Producer: Ralph Laucella Producer: Marc Grill Editor: Carlos Arias Editorial Company: Final Cut/NY Producer: Viet-An Nguyen Animation/Graphics: Buck Interactive: VML Group Creative Director, VML – Mike Wente Group Technical Director, VML – Martin Coady Lead Flash Developer, VML – Juan Charvet Flash Developer, VML – Jian Xu Flash Developer, VML – Dwayne Neckles