The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.
The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.