Virgin Mobile wants you to retrain our brain, and they'll help you along with some surreal images of a snorkler petting a happy shark, triplets saying "virgin mobile", dust explosions and a dash of red here, there and everywhere. See it as an updated version of that scene in a clockwork Orange where they retrain Alex to not like violence, with set direction that would make Kubrik a little jealous.

Ad agency, Mother New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.