Virgin Mobile wants you to retrain our brain, and they'll help you along with some surreal images of a snorkler petting a happy shark, triplets saying "virgin mobile", dust explosions and a dash of red here, there and everywhere. See it as an updated version of that scene in a clockwork Orange where they retrain Alex to not like violence, with set direction that would make Kubrik a little jealous.

Ad agency, Mother New York

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.