“Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans’ sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”

Agency: TBWA\Chiat\Day Los Angeles

Global Director of Media Arts: Lee Clow

Chief Creative Officer: Rob Schwartz

Executive Creative Director: Patrick O’Neill

Creative Director: Olivier Rabenschlag

Associate Creative Directors: Becca Morton, Gage Clegg

Art Directors: Scott Brown, Clemente Bornacelli

Copywriter: Christine Call

Designer: Helena Skonieczny

Executive Director of Integrated Production: Richard O’Neill

Agency Producers: Rob Saxon, Jane Krull

Assistant Producer: Chris Spencer

Executive Art Producer – Stills: Karen Youngs

Director of Business Affairs: Linda Daubson

Senior Business Manager: Lisa Lipman

Senior Traffic Manager: Jerry Neill

Still Photographer – Get Closer: Poby / CPi

Assistant Photographer – Get Closer: Josh Dick

Editorial / Design & Animation: Superfad:
Executive Producer: Kevin Batten
Creative Directors: Justin Leibow & Peggy Oei
Head of Production: Angela De Oliveira
Producer: Camille Labouchere
Editor: Charles Jensen

Assistant Editor: Jeff Jenkins
Editorial: Nomad:

Executive Producer: Susye Melega

Editor: Glenn Martin

Assistant Editor: Kevin Clark
Editorial: Venice Beach Editorial:

Executive Producer: Hunter Conner

Post Producer: Cristy Torres

Editor: Get Closer – Dan Bootzin

Editor: Anthem – Billy Sacdalan

Asst editors: Ted Stanley, Rob Ufer

Post-Production / Online: The Mill:

Executive Producer: Ben Hampshire

Visual FX Producer: Asher Edwards

Music: Elias:
Executive Producer: Ann Haugen
Creative Director: Dave Gold
Composer – Anthem: Nate Morgan
Composer – Get Closer: Jonathan Elias

Mix House: Play Studios:
Executive Producer: Lauren Stone
Mixer: John Bolen

Research Co.: Nickerson Research


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.