“Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans’ sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”

Agency: TBWA\Chiat\Day Los Angeles Global Director of Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Executive Creative Director: Patrick O’Neill Creative Director: Olivier Rabenschlag Associate Creative Directors: Becca Morton, Gage Clegg Art Directors: Scott Brown, Clemente Bornacelli Copywriter: Christine Call Designer: Helena Skonieczny Executive Director of Integrated Production: Richard O’Neill Agency Producers: Rob Saxon, Jane Krull Assistant Producer: Chris Spencer Executive Art Producer – Stills: Karen Youngs Director of Business Affairs: Linda Daubson Senior Business Manager: Lisa Lipman Senior Traffic Manager: Jerry Neill Photographer Still Photographer – Get Closer: Poby / CPi Assistant Photographer – Get Closer: Josh Dick Editorial / Design & Animation: Superfad: Executive Producer: Kevin Batten Creative Directors: Justin Leibow & Peggy Oei Head of Production: Angela De Oliveira Producer: Camille Labouchere Editor: Charles Jensen Assistant Editor: Jeff Jenkins Editorial: Nomad: Executive Producer: Susye Melega Editor: Glenn Martin Assistant Editor: Kevin Clark Editorial: Venice Beach Editorial: Executive Producer: Hunter Conner Post Producer: Cristy Torres Editor: Get Closer – Dan Bootzin Editor: Anthem – Billy Sacdalan Asst editors: Ted Stanley, Rob Ufer Post-Production / Online: The Mill: Executive Producer: Ben Hampshire Visual FX Producer: Asher Edwards Music: Elias: Executive Producer: Ann Haugen Creative Director: Dave Gold Composer – Anthem: Nate Morgan Composer – Get Closer: Jonathan Elias Mix House: Play Studios: Executive Producer: Lauren Stone Mixer: John Bolen Research Co.: Nickerson Research

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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