Spot features Tracy McGrady of the Houston Rockets.

Agency: Berlin Cameron United
CEO/ECD: Ewen Cameron
President: Bill Grogan
Head of Production: Dane Johnson
CD: Griffin Creech
ACD: Harry Bernstein
AD: Adam Groves
Producer: Anna Beth Weber

Prod Company: Anonymous Content
Director: Justin Reardon
Head of Commercials: Dave Morrison
Executive Producer: Jeff Baron
Head of Production: Sue Ellen Clair
Line Producer: Pete Vitale

Editorial: Cosmostreet
Editor(s): Tom Scherma, Tessa Davis

Post/Effects: Framestore CFC/NY
Producer: James Razzall

Music: "Symphony" - "In Da Club" by 50 Cent arranged by Elias Arts

Shoot Location: "Badminton" (Ft Myers, Florida); "Highland Games" (Simi Valley, CA); "Danish Talk Show"
(Los Angeles, CA); "Symphony" (Los Angeles, CA); "Tibet" (Lone Pine, CA).


about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • Plywood's picture

    These are an awful mishmash of half baked ideas.
    What a waste of a great product.
    I can't decide which spot is worse.

    Jul 03, 2007

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