Viva and Mike Rowe says break the rules to your paper towels usage. Wait, there are rules for paper towel usage?

Client: VIVA Product: Paper Towels Director: David Gelb Production Co: Nonfiction Year: 2013 AGENCY: Ad Agency: TRIS3CT SAD: Sarah Ingram SCW: Michelle Horne CD: Craig Miller VP GCD: Mel Routhier CCO: Paul Kuzma VP Executive Producer: Tyler Jay CREW: Audio Post: Another Country Music House: Hum Music Editor: Carl Schumacher @ Cutters VFX: Sol Design Line Producer: Jim Shippee

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.