Viva and Mike Rowe says break the rules to your paper towels usage. And go ahead and clean the oven. There's a fine line between "laid back," and disinterested. Mike Rowe is walkin' that line here.

Client: VIVA Product: Paper Towels Director: David Gelb Production Co: Nonfiction Year: 2013 AGENCY: Ad Agency: TRIS3CT SAD: Sarah Ingram SCW: Michelle Horne CD: Craig Miller VP GCD: Mel Routhier CCO: Paul Kuzma VP Executive Producer: Tyler Jay CREW: Audio Post: Another Country Music House: Hum Music Editor: Carl Schumacher @ Cutters VFX: Sol Design Line Producer: Jim Shippee