Mike Rowe's are really in to paper towels. Apparently there are people daring them to "break the rules," by using Viva paper towels in some unusual way. Apparently when it comes to paper towels, dipping them in water to clean something is considered rule breaking.

Client: VIVA
Product: Paper Towels
Director: David Gelb
Production Co: Nonfiction
Year: 2013
AGENCY:
Ad Agency: TRIS3CT
SAD: Sarah Ingram
SCW: Michelle Horne
CD: Craig Miller
VP GCD: Mel Routhier
CCO: Paul Kuzma
VP Executive Producer: Tyler Jay
CREW:
Audio Post: Another Country
Music House: Hum Music
Editor: Carl Schumacher @ Cutters
VFX: Sol Design
Line Producer: Jim Shippee

Commercials: 
Country: 

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Wait until they discover CLOTH Kitchen Towels. Super "Tuff" when Wet :P

    May 09, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.