Mike Rowe's are really in to paper towels. Apparently there are people daring them to "break the rules," by using Viva paper towels in some unusual way. Apparently when it comes to paper towels, dipping them in water to clean something is considered rule breaking.

Client: VIVA Product: Paper Towels Director: David Gelb Production Co: Nonfiction Year: 2013 AGENCY: Ad Agency: TRIS3CT SAD: Sarah Ingram SCW: Michelle Horne CD: Craig Miller VP GCD: Mel Routhier CCO: Paul Kuzma VP Executive Producer: Tyler Jay CREW: Audio Post: Another Country Music House: Hum Music Editor: Carl Schumacher @ Cutters VFX: Sol Design Line Producer: Jim Shippee