It's like Skittles meets Orbit meets the Hitchhikers guide to the galaxy.

"Agency Selection of Milan, Italy provides a surprising twist in a new spot for Vivident Blast gum directed by Guy Shelmerdine of Smuggler. Edited by John Smith of The Whitehouse, we'll bet a pack of gum you won't be able to predict what comes next ...."

Title: Unexpected Turn
Client: Perfetti Van Mielle

Advertising Agency: Selection, Milan, Italy
Creative Team: Christian Karlsson, Tommy Carlsson
Director: Margherita Castellani
TV Producer: Marta Stella
Account Director: Tina Saccà
Production Company: SMUGGLER
Director: Guy Shelmerdine
Executive Producers: Patrick Milling Smith, Brian Carmody
Producer: Dave Bernstein
DP: Darko Suvak
Editorial Company: The Whitehouse
Editor: John Smith
Producer: Joanna Manning
Post VFX: Mass Market
Producer: Blythe Dalton
2D Supervisor: John Shirley
3D Supervisor: Chris Sage


Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    meanwhile, on acid...

    Jul 14, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.