Here's a Christmas advert with a twist. Grandfather leaves the old folks home to spend Christmas with his family. He's thrilled to see them all, pauses for a moment at the photo of his dearly departed wife, and tries hard to get into the spirit of things. But part of him is elsewhere. He's texting back and forth like a teenager to someone who isn't there-- his crush from the old folk's home. Seeing this, the daughter conspires to get him a surprise gift. Cute ad and its nice that a spot features old people with lives who are actually technologically proficient.

Client: Vodafone Portugal
Brand Director: Leonor Dias
Brand Manager: Joana Alfieri
Brand Analysts: Catarina Tavares, Joana Guedes
Advertising Agency: J. Walter Thompson Lisbon, Portugal
Creative Director: João Oliveira
Art Director: Raoul van Harten
Copywriter: Tiago Cruz
Account Team: Nuno Paisana, Sónia Reis
Production Company: Krypton Films
Director: Augusto Fraga
DOP: André Szankowski
Editor: Marcos Castiel
Music: Améba and Pedro Camacho
Original Music: Panic is perfect: Go Go Go
Post production: Light Films

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Comments (1)

  • Amphebian's picture
    Amphebian (not verified)

    Damn, that got me right in the feels.

    Nov 28, 2016

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.