This film by Vinil Mathew starring Madhuri Dixit for VogueEmpower #StartWithTheBoys tackles the issue of domestic violence from a different perspective. We watch baby boys, raised all their lives to not cry with the phrase "boys don't cry". Cut off from expressing feelings of joy, frustration and fear through tears, is emotionally stunting and can lead to bottling up feelings and dysfunctional behaviour. There is nothing wrong with crying, but making someone cry is wrong. The story arch is well done, and the scene of the crying kindergarden boy was hard for me to watch, poor little guy. It's a refreshing angle in the domestic violence PSA category, so kudos to VOGUE India for trying something new.

Client: VOGUE India Director : Vinil Mathew Producer: Alex Kuruvilla, Managing Director, Conde Nast India Principal talent: Madhuri Dixit

Comments (4)

  • Ameya Sva's picture
    Ameya Sva (not verified)

    I want to know the name of the male model featured in the last scene of this video ..

    Apr 02, 2015
  • aderja's picture
    aderja (not verified)

    What about the the abused girl?

    May 21, 2015
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Start with the boys..,.....I'm ready to fight for woman's power......

    Jun 01, 2015

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.