In episode 3 of Volkswagen's branded content series Behind The Wheel, Guillaume's Golf is special for a few reasons. He's named it Jeannie. And while lowering cars is a bigger trend, he decided to do the opposite and raise his. That's right, Guillaume's VW Golf is a monster truck. When he finds a Golf in a junk yard with a rusted under carriage, Guillaume decides to make lemonade out of lemons. The aesthetic is enough for him and he can make it work. He cuts out the floor and the rusted parts and joins it to a 4X4. He had some help customizing it, but once it was tweaked and ready to roll, roll he did-- straight into a deep muddy patch of water. Too bad in all that excitement he forgot to roll up the windows. It didn't matter, though. The excitement was not diminished. He ends with some philosophy: it is true... we remain children. It's just the size of the small cars (that we used to play with) that increase. Volkswagen, to him is about fun and driving differently. This is a fantastic content series that shows the unique love VW owners have with their cars. VW means something different to each of them. It's hard for me to say which one is my favorite. They are all so lovingly shot. See the other episodes here and here.

Client : Volkswagen Belgium
Contact : Simon De Pauw, Frederic Lequeue
Agency : DDB Brussels
CD: Peter Ampe, Odin Saillé
Creation: Laurent Righetti, Kenn Van Lijsebeth
Account Team: Sylvie De Couvreur, Florence Vercammen, Anneleen Vande Voorde
Community Manager: Laura Bertone
Production Company: Landvogel
Director: Michael Bombeeck
DOP: Piet Deyaert
Executive Producer: Thomas Cassiers
Producer: Yannick Verdonck
Editor: Glenn Renard

Comments (1)

  • Dabitch's picture
    Dabitch

    Omg, I LOVE What he did to that rabbit! Cool.

    May 07, 2017

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.