Volkswagen Canada are talking up this spot in a "how on earth did they hang two 3,000 pound Jettas on a wall?" Um...i don't know. The same way they hung cars upside down at a restaurant I used to go to when I lived in Pennsylvania? It ain't that hard really. Even hanging them vertically.

No, the larger question of this spot created by Red Urban Toronto is "Since when is car shopping an impulse purchase?" Answer: never.

Looks nice though. nice and clean like all Volkswagen spots. it's just that hanging the cars on a wall is the most believable part of it.

Title: "Butcher" Client: Volkswagen Canada Creative Agency: Red Urban ECD: Christina Yu AD: Liam Johnstone CW: Sarah DiDomenico Broadcast Producer: Anna Tricinci Integrated Producer: Terri Vesgo Account Directors: Caroline Kilgour, Sonia Ruckemann Production Company: Untitled Films Director: Jean-Michel Ravon Executive Producer: Lexy Kavluk Line Producer: Tom Evelyn DP: John Houtman Production Designer: Michael Walker Editorial Company: Rooster Post Editor: Paul Jutras Post Production: Track and Field Online Compositor: Ernie Mordak Music and Sound Design: The Eggplant Music Producer: Adam Damelin

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.