Volkswagen Canada are talking up this spot in a "how on earth did they hang two 3,000 pound Jettas on a wall?" Um...i don't know. The same way they hung cars upside down at a restaurant I used to go to when I lived in Pennsylvania? It ain't that hard really. Even hanging them vertically.

No, the larger question of this spot created by Red Urban Toronto is "Since when is car shopping an impulse purchase?" Answer: never.

Looks nice though. nice and clean like all Volkswagen spots. it's just that hanging the cars on a wall is the most believable part of it.

Title: "Butcher"
Client: Volkswagen Canada

Creative Agency: Red Urban
ECD: Christina Yu
AD: Liam Johnstone
CW: Sarah DiDomenico
Broadcast Producer: Anna Tricinci
Integrated Producer: Terri Vesgo
Account Directors: Caroline Kilgour, Sonia Ruckemann

Production Company: Untitled Films
Director: Jean-Michel Ravon
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
DP: John Houtman
Production Designer: Michael Walker

Editorial Company: Rooster Post
Editor: Paul Jutras

Post Production: Track and Field
Online Compositor: Ernie Mordak
Music and Sound Design: The Eggplant
Music Producer: Adam Damelin


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.