Orb are back! in fact Paul Hartnoll of Orbital mixed the natural sounds in this commercial shoot together to create the music bed. Soundbed. Electrobed. Bah, you know what I mean. Created by DDB London, and shot by Scott Lyons from Outsider.

Jeremy Craigen, Executive Creative Director Graeme Hall, Copywriter / Art Director NOAH REGAN, Copywriter / Art Director Richard Chambers, Agency Producer Vicki Cullen, Assistant Producer Director :Scott Lyon DoP: John Mathieson Prod. Co.:Outsider Editor: Art Jones @ Speade Composer: Paul Hartnell Producer: Zeno Campbell Client: Morna Steel

Comments (5)

  • Hygge's picture
    Hygge

    Hasn't this been done to death by some many brands?
    Or am I missing the point?

    (For instance, that Nike spot where they were bouncing balls to make the music)

    Apr 18, 2008
  • Dabitch's picture
    Dabitch

    Sure, it's classic - I bet if we dig a little we can get an ad that makes music out of the clips sounds from 1968. But it's orbital Technoelectrogroup famed for actually jamming and making live music during concerts. I guess that's why this one is cool. (full disclouse: old orb fan who had an absolut blast at their concerts back in the nineties... aaah... the nineties...)

    Apr 18, 2008
  • leegrainge's picture
    leegrainge

    It's sonically, actually a well made sound track. I don't normally think that muso's are actually that good at using natural sound elements.
    So much is copied, repeated blablabla now days in most walks of life, these chaps are just doing what we know. Maybe that's the idea somehow to make people think they know the VW range?

    Apr 19, 2008
  • Hygge's picture
    Hygge

    So they just tried to do something that has been done too many times, better.
    But I don't think this is better. Hence my low vote.

    Apr 23, 2008

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.