VW created these idents to support of Independent Cinemas, these will screen in cinemas from 14 August 2009. Here a talented young lad reveals his passion for magic is sprung from Willy Wonka.

Agency: DDB, London Client: Volkswagen Creatives: Graeme Hall & Hunter Somerville Agency Producer: Sarah Browell Production Company: Moxie Pictures Director: Seth Gordon Producer: Mary Rohlich Director of Photography: Bradford Whitaker Editor: Luis Lopez Music: Michael Wandmacher Post Production: Framestore Sound: Elmo Webber