How easy is it to drive a VW with a trailer? Not very hard at all if you have "Trailer Assist" technology, and the Volkswagen importer in Norway turned to Try ad agency to have them create an ad that would show the Norwegians this. With "Trailer Assist" it's like "Park Assist", much easier to know what you're doing. Maybe not quite this easy, but people did take notice. A silver VW reversed around town with a trailer - at high speed through roundabouts, car parks and intersections. It even parked, backwards! The little stunt was created with the help of "Stuntgruppen" Stockholm, with co-operation of the Norwegian Police in the town of Lillestrøm, Norway.

Client:Harald A. Møller AS Marketing Director: Tor Anton Bjørge Marketing Consultant: Thea Øwre-Johnsen Agency: TRY, Oslo Copywriter: Øystein Halvorsen, Preben Moan, Finn Knutsen, Morten Berger Karlsen Art Director: Karin Lund, Camilla Bjørnhaug, Eirik Sørensen Production Company: Bacon OSL Director: Andreas Riiser Producer: Ola Narum Berg Stunts: Svenska Stunttruppen Media agency: MediaComContent Director: Tord Sollie Manager: Ståle Gjerset, Ruben Søgård, Hilde Dahle Media Partner: Be On Nordics Sales Manager: Nikolai Kaatorp Mathisen Campaign Manager: Ane Mari Eriksen Publishing Manager: Vivian Vestre

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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