The winning idea for Volkswagen fun theory award was submitted by Kevin Richardson, USA. His idea: a speed camera lottery - follow the speed limit and have a chance of winning some dosh. Hey, fun!

Ad Agency ; DDB Stockholm Creative lead: Andreas Dahlquist
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.