Volkswagen and Deutsch would like to buy the world a coke VW.

For this spot, they got Jimmy Cliff to cover the Partridge Family's "Come on get Happy." They found all the fifteen minutes of fame internet celebrities by using search words like "freak out," and "angry," and then rounded them up and made them sing and dance in a field. With Jimmy Cliff.

At least it isn't another Star Wars video.


Client’s Company Name and Address: Volkswagen of America 2200 Ferdinand Porsche Drive Herndon, VA 20171 Assignment: Super Bowl Release (Long Form) Name/Length of Spots: Super Bowl Release – WVWF0160000/H Sunny Side Super Bowl Release Long Form SD/HD Air Date: Online Super Bowl Release – 1/24/13 Client Credits: EVP, Chief Product and Marketing Officer: Tim Mahoney VP, Marketing: Kevin Mayer General Manager Marketing Communications: Justin Osborne Brand Communications Manager: Jeff Sayen Advertising Specialist: Chanel Arola Deutsch Creative Credits and Titles: Chief Creative Officer: Mark Hunter Group Creative Director: Michael Kadin Group Creative Director: Matt Ian Creative Director: Brian Friedrich Creative Director: Mark Peters Senior Art Director: Mike Blanch Senior Copywriter: Ben Salsky Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Executive Producer: Jim Haight Producer: Matt Magsaysay Music Supervisor: Dave Rocco Assistant Producer: Tessa Banks Production Company(s)/Based in City/State: MJZ 2201 S. Carmelina Ave. Los Angeles, CA 90064 Director: The Perlorian Brothers Director of Photography: Xavier Grobet Senior Executive Producer: Scott Howard Line Producer: Jay Shapiro 1st A.D.: Craig Owens