Much like later IKEA ads, VW sold itself on extensive testing of the car, to see that all parts were able to withstand thousands upon thousands of door slams, seat-sittings and suspension squeaks.

Ad agency: DDB
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.