The dad & son bonding moment, where dad, still in suitpants and tie, is tossing a ball with his son. They both throw like they are weak orangutans, so the car behind dad is safe from any possible dents. & even if it wasn't, it's as reliable as a VW is, so it'll bring that kid to college one day, which he will not be attending thanks to any baseball scholarship, clearly.

Client Credits: EVP, Chief Product and Marketing Officer: Tim Mahoney VP, Marketing: Kevin Mayer General Manager Marketing Communications: Justin Osborne Advertising Manager: Jeff Sayen Advertising Specialist: Chanel Arola Deutsch Creative Credits: Chief Creative Officer: Mark Hunter Group Creative Director: Michael Kadin Group Creative Director: Matt Ian Associate Creative Director: Brian Friedrich Associate Creative Director: Mark Peters Senior Art Director: Ryan McLaughlin Copywriter: Cam Miller Director of Integrated Production: Vic Palumbo Director of Content Production: Victoria Guenier Executive Producer: Jim Haight Senior Producer: Eva Ellis Production Company Credits and Address: Imperial Woodpecker 1707 Berkeley Street, Santa Monica, CA 90404 Director: Simon McQuoid Executive Producer: Doug Halbert Line Producer: Anita Wetterstedt

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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