Volkswagen VW - Feeling Carefree / Take on me - (2013) :30 (USA)

 
 

Volkswagen VW - Feeling Carefree / Take on me - (2013) :30 (USA)

It looks almost exactly like it, but you'll soon spot that this A-HA video homage isn't the actual video, the look was achieved using the same rotoscoping technique. Stills were shot to get the right angles, and then the story was animated.

The race is on with a Volkswagen in full view, the hero wins, sees the heroine with her halo of curly hair, and they dance all eighties like with rolled up suit-jacket sleeves, shoulder pads and oversized skirts. Aaah, the 80s. We don't miss you.

The romantic vision comes to a screeching halt when we see the guy doodling on his TPS reports at the conference table. "Is that me? Was I singing?" Yes dude. Yes you were. Across the table a redhead with a halo of curls, giggles discreetly ........oh we know why he's so happy!

The car. He's not paying for scheduled maintenance. Feels pretty good. Almost as good as he felt last night on a date with that redhead.

Deutsch Creative Credits and Titles:
Executive Creative Director: Michael Kadin
Group Creative Director: Matt Ian
Creative Director: Mark Peters
Associate Creative Director: Ryan Scott
Director of Integrated Production: Vic Palumbo
· Director of Content Production: Victoria Guenier
· Executive Integrated Producer: Jim Haight

Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Ken Licata

Editorial Company: Union Editorial
Editor: Jim Haygood
Assistant Editor: Dylan Firshein
Executive Producer: Michael Raimondi
Producer: Joe Ross

Animation/Visual Effects Company: Passion Pictures
Head of Production: Anna Lord
Executive Producer: Alex Webster
Producer: Matt Saxton
Director: John Roberston

Music/Composer:
“Take On Me”
Performed by a-ha
Courtesy of Warner Bros. Records Inc. & Sony/ATV Music Publishing
By arrangement with Warner Music Group Commercial Licensing & Sony/ATV Commercial Music Group

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