This Earth Day (April 22), Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that "By checking our tire pressure regularly, we could save 24 million litres of gasoline a day."

The ad is just one part of the Volkswagen's Worldwide "Think Blue" program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.

“Globe” Credits:
Client: Volkswagen Canada
Agency: Red Urban Canada
Executive Creative Director: Christina Yu
Writer: Matt Syberg-Olsen
Art Director: Christina Yu
Integrated Producers: David Isaac, Andrea Hull
Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films
Director/Director of Photography: Steve Gordon
Producers: James Davis, Ian Fingland
Editorial: Rooster Post
Editor: Jeff Poremba
VFX: Track & Field
Flame Artist: Andrew Rolfe
Colorist: Eric Whipp, Alter Ego


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glossy I crate publicity and marketing for advertising and creativity. I blog, make amazing pierogi and cannonball at pool parties.