This Earth Day (April 22), Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that "By checking our tire pressure regularly, we could save 24 million litres of gasoline a day."

The ad is just one part of the Volkswagen's Worldwide "Think Blue" program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.

“Globe” Credits: Client: Volkswagen Canada Agency: Red Urban Canada Executive Creative Director: Christina Yu Writer: Matt Syberg-Olsen Art Director: Christina Yu Integrated Producers: David Isaac, Andrea Hull Account Directors: Caroline Kilgour, Sonia Ruckemann Production Company: Untitled Films Director/Director of Photography: Steve Gordon Producers: James Davis, Ian Fingland Editorial: Rooster Post Editor: Jeff Poremba VFX: Track & Field Flame Artist: Andrew Rolfe Colorist: Eric Whipp, Alter Ego

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glossy Glossy is publicity and marketing specializing in advertising and creativity. I love roasted marshmallows and the CN Tower and I make amazing pierogi and cannonball at pool parties.

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