Bronze winner young guns 2012

"When Volkswagen launched their smallest and car ever, the new "Up!", they wanted a campaign that showed how great small can be. Our solution was "Pay by Piece". An idea that shows the benefits of small by turning the car buying experience into something fun and social."

Cerative team - students from Miami Ad School / Hamburg Katharina Merhaut Hedvig Åström

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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