about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (3)

  • smizzly_bob's picture
    smizzly_bob

    If I donate my eyes won't that make me blind then, replacing one problem with another, more or less identical one? And the words go by too quickly to read without pausing the video. And they overemphasized vision and its absence, as if there is no psychological component to advertising.

    Jun 24, 2009
  • caffeinegoddess's picture
    caffeinegoddess

    I believe the idea is that you donate your eyes as an organ donation after you die. Highly doubt that anyone would be asking for people's eyes while they were still alive. ;)

    Jun 24, 2009
  • smizzly_bob's picture
    smizzly_bob

    If that were the case then they should have specified. Ambiguity is yet another failing of this commercial.

    Jun 25, 2009

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