Currently showing at cinemas across the UK, this is a Big Ad with a Big Budget. For the full effect, one must view on a Big Screen with Big Sound reverberating in your ears like so much thunder and cannon-shot (so turn up the volume). The premise here is simple but powerful; what if we gave the Volvic volcano a voice and a chance to tell his story. What would that Big story with Big battles and Big Epic moments sound like? The result is very nice indeed. But remember kids, bottled water is a $110 billion per year scam - and whoa, those are Big Numbers!
N.B. For those of you who can't place it, this isn't the first time 'Woodkid - Iron' has been used in an epic 'ad'. See: Assassin's Creed Revelations (2011).
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Jerome Billet, Xavier Reye
Designer: Matthieu Vivinis
Agency TV producers: Valerie Montiel, Estelle Diot
Production company: Gang Film
Producers: Jean Villiers, Nathalie le Caer
Post production house: Digital District
Post production: Marc Thomas Cave, Nicolas Belin, Bruno Maillard, Fabien Roumazeilles
Sound design directors / sound producers: Sam Ashwell, Matthieu Devos, Vincent Nayrolles
Production Designer: Pirra
Line producer: Rodolphe Lanaro
Post producer: Jean-Marie Ravot
Editors: Walter Mauriot, Fred Baudet
Music supervision: The Shop
Sound production company: 750 MPH, The shop
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