Swedish artist/producer Avicii and Volvo Cars have got together to rework the classic song Feeling Good. Fun video, great song with vocals by Audra Mae.
The film was shot in Stockholm and in Osterlen, southern Sweden, some meaningful places for Avicii. It also features friends, family, and the new Volvo XC90.
It's an interesting strategic tactic for Volvo, shedding its "safe but unexciting" skin and going full on luxury-for-EDM-Artists.

Client: Volvo Agency: Forsman&Bodenfors.

Comments (6)

  • Nicolette ashby's picture
    Nicolette ashby (not verified)

    Ad is just great

    Jun 05, 2015
  • Dabitch's picture

    TRIVIA: Like me, Avicii doesn't have a drivers license - which prevented neither one of us advertising cars.

    Jun 07, 2015
  • Hawg's picture
    Hawg (not verified)

    That's not the same song as in the commercial. At least it's not the same version of the song. THe one in the commercial is so much better

    Nov 17, 2015
  • Tammy's picture
    Tammy (not verified)

    A very small segment is used in the commercial. It's the same version. Watch the video all the way through and you will see (and hear) the very few seconds used in the video.

    Apr 12, 2016
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    May I get the music track?

    Aug 06, 2016

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.