Swedish artist/producer Avicii and Volvo Cars have got together to rework the classic song Feeling Good. Fun video, great song with vocals by Audra Mae.
The film was shot in Stockholm and in Osterlen, southern Sweden, some meaningful places for Avicii. It also features friends, family, and the new Volvo XC90.
It's an interesting strategic tactic for Volvo, shedding its "safe but unexciting" skin and going full on luxury-for-EDM-Artists.
Client: Volvo
Agency: Forsman&Bodenfors.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Ad is just great
- reply
PermalinkTRIVIA: Like me, Avicii doesn't have a drivers license - which prevented neither one of us advertising cars.
- reply
PermalinkThat's not the same song as in the commercial. At least it's not the same version of the song. THe one in the commercial is so much better
- reply
PermalinkThat's not the what now? You realize that The Avicii remix of Nina Simone's "feeling good" was created specifically for this ad? Not sure which version of "Feeling good" you're comparing it to. Muse's? Michael Bublé's?
- reply
PermalinkA very small segment is used in the commercial. It's the same version. Watch the video all the way through and you will see (and hear) the very few seconds used in the video.
- reply
PermalinkMay I get the music track?
- reply
Permalink