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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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  • msja's picture

    This is a subtle joke on Freightliner's president, Jim Hebe. He had just unleaashed a depression on the truck market and got fired. Towards the end of the commerical you will see a Nurse, (who represents his secretary which he was having an affair with) pushing a bandaged man in a wheel chair. You will see a "Portland Memorial" sign behind them as that was Freightliner's corporate HQ. Volvo pulled a funny dig at their biggest competitor.

    Apr 01, 2009

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