It sometimes takes an unbelievable spot to deliver an unbelievable offer, and Anonymous Content Director Christian Loubek delivers just that in a powerful :30 for Volvo via Arnold Worldwide.

As a camera pans over a collection of VolvoXC60 parts seemingly suspended in midair, a voiceover explains the company's new Safe + Secure Coverage Plan, under which the legendary automaker commits to absorbing the cost of repairing and maintaining its vehicles' 4,800 parts for five years. To symbolically reinforce both the safety of the autos and the freedom inherent in such a program, a gang of ski-, bike- and surfboard-wielding drivers and passengers stand within the hovering Volvo frame, as the narrator chimes, "…so you can take care of more important things in life, like living it."

Client: Volvo Spots Title: Protected :30 Air Date: June 2010 Agency: Arnold CCO: Pete Favat SVP, CD, Copywriter: Chris Carl Associated CD, Copywriter: Bryan Karr Senior AD: Allison Hayes EVP, Director of Integrated Production: Bill Goodell SVP, EP: Paul Shannon Assistant Producer: Jaime Guild Prod Company: Anonymous Content Director: Christian Loubek EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Producer: Jennifer Barrons Production Supervisor: Karen Waters Editorial: Bug Edit Editor: Andre Betz EP: Caitlin O'Meara

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