Fun idea for the Volvo S90 which combines luxury and safety. They created a top-line made-to-measure safety jacket to go with it. created by Aravinda Rodenburg, one of only four bespoke tailors in Belgium. And yes, they really are making these. Each new Volvo S90 owner receives a guide on how to have their jacket tailored and can they can get their own safety jacket made-to-measure. Love it.

Client: Volvo Belgium
Agency: FamousGrey

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.