Each year Volvo trucks outdoes itself with something jaw dropping. In this case, it's a live test with a flying passenger: pro paraglider Guillaume Galvani.
Can the truck maintain the same speed to keep the paraglider in flight? Whats the point of even doing this crazy? Oh, to remind us that adjusting your speed can save fuel withVolvo trucks. Sneaky.

Client: Volvo Trucks Agency Forsman & Bodenfors
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.