Move over "Charlie bit my finger" here comes "Charlie the hamster chases the carrot and steers a 15-ton truck up a dangerous road" - which I admit doesn't quite roll off the tongue. It's got it all though, the drama, the suspense, the animal trainer, the adorable hamster. All this just to show off Volvos confidence in its dynamic steering the trucks come equipped with.

Well done, Volvo. The truck category will never quite be the same again.

Client: Volvo Trucks
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.