How many elephants fit in a car? This question inspired choreographer Christian Vilppola from Cirkus Cirkör to squeeze a lot of truckers into the new Volvo FH. How many?

"A feature of the new Volvo FH is a roomier cab with one cubic metre more space, a big improvement for the driver. But how do you visualize the actual size of a cab on a digital screen? We decided to do it by using what the cab is really all about - truckers." says Forsman & Bodenfors who created the campaign.

See also volvotrucks.com/fh

Agency: Forsman & Bodenfors Client: Volvo Trucks Art Director: Anders Eklind, Sophia Lindholm Copywriter: Martin Ringqvist, Björn Engström Account Supervisor: Olle Victorin Account Manager: Cilla Glenberg, Alison Arnold, Jenny Edvardsson Agency Producer: Alexander Blidner Designer: Jerry Wass Planner: Tobias Nordström Director: Patrik Gyllström DoP: Christian Haag Production Company: B-reel Choreographer: Christian Vilppola Sound Design: Plan8

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.