How many elephants fit in a car? This question inspired choreographer Christian Vilppola from Cirkus Cirkör to squeeze a lot of truckers into the new Volvo FH. How many?
"A feature of the new Volvo FH is a roomier cab with one cubic metre more space, a big improvement for the driver. But how do you visualize the actual size of a cab on a digital screen? We decided to do it by using what the cab is really all about - truckers." says Forsman & Bodenfors who created the campaign.
See also volvotrucks.com/fh