First Quarter

Trivia: This is the very first time that Volvo has advertised during the super bowl.

They may regret it.

Ad Agency: Euro RSCG MVBMS, NY
Producer: Joe Guyt
Creative Director: John Rhea, Michael Fineberg
Art Director: Rocky Pina
Copywriter: Larry Silverfine
Production Company: Brave Films
Director: Jonathan Selby
Editorial: Final Cut London
Editor: Dave Webb
Post/Effects: Charlex
Executive Creative Director: Alex Weil
CG Supervisor: Keith McCabe
Lead Technical Director: Karl Coyner
Lead Lighting: James Fisher
Lighting Technical Director: Gong Myung Lee, Cody Chen
Animator: Derek Wong
Rigger: Andre Stuppert
Modeling & Texturing: Joon Lee
Lead Effects: Bill Watral
Effects: Oktay Ahiska
Lead Flame Artist: Philana Dias
Flame Artist: Joanne Ungar, Burtis Scott, Kevin Quinlan
Senior Smoke Editor: John Zawisha, Kevin Matuszewski
Designer: Chisa Yagi
Executive Producer: Adam Isidore
Senior Producer: Steve Chiarello, Cara Cutrone

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.