I once had a creative director who swore up and down that there was not one product out there who you couldn't sell with this strategy: "X will get you laid." We had a few dark humored moments there when I called out some clients.
"What about save the children?" "Donate to Save The Children and people will know you care about the children, so they'll want to have children with you." I'm still a bit dubious about this working for all products, however, it is refreshing to see VW wanting to own boning. They are also being honest about who in the heck would want the own the massive new Atlas with seven seats. Not sure what the horny couple will trade up to when they get another bun in the oven. The Dean Martin track helps keep this in delightfully charming territory, too. You just watched sixty seconds of a couple boning in different automobiles. Well played, VW. Well played.

Volkswagen of America: Atlas “Luv Bug” Credits Air Date: 3/20/17 Client Credits: President, CEO: Hinrich Woebcken VP, Marketing: Vinay Shahani Director, Marketing Communications and Media: Jennifer Clayton Advertising Manager, VW Marketing Chanel Barresi Brand Advertising Senior Specialist Tammy Nguyen Deutsch Credits: Creative: Chief Creative Officer, North America: Pete Favat Executive Creative Director: Todd Riddle Group Creative Director: Heath Pochucha Creative Director: Zaid Al-Asady Creative Director: Paul Oberlin Creative Director: Matt Sherman Director of Integrated Production: Vic Palumbo Executive Integrated Producer: Margaret Nickerson Senior Integrated Producer: Samantha Bonom Music Supervisor: Eryk Rich Account Management: Group Account Director: Tom Else Account Director: Alex Gross Account Supervisor: Erin Shanahan Account Executive: Nate Pouley Director of Product Information: Jason Clark Product Information Supervisor: Chris Brown Account Planning: Co-Director of Strategy: Susie Lyons Senior Strategist: Ben Perreira Junior Strategist: Leigh Citarella Business Affairs/Traffic: Director of Integrated Business Affairs: Abilino Guillermo Group Director Integrated Business Affairs: Gabriela Farias Director or Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Courtney Tylka Production Company Biscuit Filmworks Director: Andreas Nilsson Executive Producer: Holly Vega Line Producer: Jay Veal Editorial Company Cut + Run Executive Producer: Amburr Farls Producer: Annabelle Dunbar-Whittaker Editor: Steve Gandolfi Assistant Editor: Luc Giddens Post Company: Jogger Executive Producer: Rich Rama Creative Director: David Parker Producer: Ben Sposato Color Correction Company 3 Executive Producer: Ashley McKim Colorist: Sean Coleman Track – “The Birds & The Bees” Artist: Dean Martin Audio Post Company Lime Studios Executive Producer: Susie Boyajan Audio Engineer: Matt Miller Shoot Location: Los Angeles area
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (5)

  • Dabitch's picture
    Dabitch

    That was perfect. I could use a post-coital smoke.

    Mar 22, 2017
  • kidsleepy's picture
    kidsleepy

    Sources tell me you don't smoke any more...

    Mar 23, 2017
  • Dabitch's picture
    Dabitch

    I found a really good reason to quit.

    Mar 25, 2017
  • RJT's picture
    RJT (not verified)

    Love the "Luv Bug" commercial!!! Very imaginative and everyone can sing along. Kudos to whoever thought it up and
    Kudos to those that approved the idea!
    Great commercial

    Apr 05, 2017
  • Roseanne Sorensen's picture
    Roseanne Sorensen (not verified)

    Your commercial is vulgar and should be taken off air. Why you would think the contents of this commercial is OK to air is beyond me!

    Apr 28, 2017

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